Dalia Hurtado
Client Nike
Director Jazmin Garcia
Nike believes Sport Changes Everything - that sport can be a positive force in the life of young people around the globe. Nike approached Stept Studios to create a Super Bowl campaign to reinforce this belief by highlighting football in the Latinx community.
What resulted was an inspiring campaign about a young girl in East Los Angeles named Dalia Hurtado - the only girl to make her Varsity Football team despite the many hardships she faced along the way. Stept created a narrative short film about Dalia released on Super Bowl Sunday.
The Future is in our hands
