Bubba Watson
Client Oakley
Director Nick Martini
Bubba Watson is seriously good. But he never takes his job too seriously. Oakley’s partnership with Bubba has become a key initiative for the brand over the past few years with yearly product releases becoming a tentpole initiative for the brand. Oakley asked Stept to help build this relationship, and make it something golf fans look forward to year after year by always havin' some fun.
Over the past three years, Stept created annual campaigns that leverage Bubba’s irreverent rebellious streak to bring some levity to an otherwise stodgy sport. We’ve built the partnership into a beloved tradition with his fans through campaigns and product releases year after year.
Defy Convention
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