WHOOP came to Stept to help launch their first product in over 2 years.
But it was more than a product launch, they needed to convince current members WHY they should switch to
WHOOP 4.0, what WHOOP BODY has to offer to them, and, ultimately, attract new members.
We created a brand campaign that drove awareness, excitement, and ultimately sold out the WHOOP 4.0 product.
When WHOOP rolled out WHOOP 4.0, their most sci-fi technology yet, Stept surrounded the moment with three entire sub-campaigns to form a can’t miss launch. The key to making all of that happen on time and on a Superbowl-and-Apple-Keynote Level was combining three workflows all under the same roof at Stept HQ:
Live Action Super Bowl Spot
Commercial spots hooked folks in with beautiful footage of Hero talent like Pat Mahomes and five additional sports vignettes to build out the world
CGI and Product
Dynamic text balanced with CGI renders provided an explicit image of the new tech.
Live Announcement
The launch event was a Live-to-tape production that leveraged all of the campaign’s CGI assets and best live-action shots and re-presented them on a larger-than-life LED wall behind the CEO as he spoke.
