Oakley | NFL 2019 — Stept Studios

creative production post

See the Game Differently

Client Oakley

Director Leigh Powis

In 2019 Oakley inked a deal with the NFL as an official on-field partner of the League. The deal required that all shields worn on the field must be Oakley PRIZM shields. Oakley asked Stept Studios to come up with a campaign to launch the partnership, but more importantly, to tell the story of PRIZM.

Stept concepted and produced a campaign that puts the viewer on the field and into the world of PRIZM for a stylized campaign that got nationwide attention. The campaign featured Patrick Mahomes, JuJu Smith-Schuster and Derwin James, experiencing the game through their eyes, and thus through PRIZM.

WHAT A WONDERFUL WORLD

Behind the Scenes of “See the Game Differently”