Custom
Client Oakley
Director Leigh Powis
Oakley asked Stept to create a dynamic campaign to introduce Oakley Custom - a line of fully customizable sunglasses. Stept handled all creative direction and production across video, photo, web and retail assets.
Stept designed a campaign that took customization to the next level - a colorful and in-your-face 360-degree campaign about showing the world who you are. In total, we created hundreds of assets across videos, stills, retail, and web.
![Customs___.gif](https://static1.squarespace.com/static/5e57ff34dff2820a6f1b09bc/5e60940ee4fc8938f7b4b52d/5ec47dfe6d89257cff32c650/1589935659415/Customs___.gif)
![Custom Online Photo.jpg](https://static1.squarespace.com/static/5e57ff34dff2820a6f1b09bc/5e60940ee4fc8938f7b4b52d/5eb45ddc8a1cef378534d87c/1589935549350/Custom+Online+Photo.jpg)
![Custom Online Photo2.jpg](https://static1.squarespace.com/static/5e57ff34dff2820a6f1b09bc/5e60940ee4fc8938f7b4b52d/5eb45de0e043ac7299221a07/1589935549352/Custom+Online+Photo2.jpg)
![Pink-Glasses.gif](https://static1.squarespace.com/static/5e57ff34dff2820a6f1b09bc/5e60940ee4fc8938f7b4b52d/5eb45df92e76d059750ee0e9/1589935549523/Pink-Glasses.gif)
you by you
![Custom Online Photo5.jpg](https://static1.squarespace.com/static/5e57ff34dff2820a6f1b09bc/5e60940ee4fc8938f7b4b52d/5eb45e0d1e357602a52d3b5f/1588878863948/Custom+Online+Photo5.jpg)
![Custom Online Photo6.jpg](https://static1.squarespace.com/static/5e57ff34dff2820a6f1b09bc/5e60940ee4fc8938f7b4b52d/5eb45e1015428367956ec6de/1588878867683/Custom+Online+Photo6.jpg)