At age 15, Coco Gauff is the youngest player ranked in the top 100 by the WTA at No. 68 in the world. In other words, Coco is an absolute wonder. New Balance came to Stept to create a spot about the rising star and all the chatter that comes with being the most talked about new player in the game. There was just one catch: it had to go live within 5 days of the initial brief.
With roughly 2 days to pitch, prep, and write, 1 day to shoot, a 30-minute window of scheduled time with our on-screen athlete, and a 48-hour weekend of editing, our spot for New Balance “Coco” featuring Coco Gauff is one for the books at Stept. Written and directed by Stept founder Nick Martini, and shot by co-founder Cam Riley, the project was greenlit just 3 days before we shot. The time limitation was challenging but a testament to Stept’s agility without sacrificing its commitment to quality content.
