It's not Winter. But it will be.
Client Alterra
Director Varsity
How do we get skiers excited for the coming season? We let them know we get it. To promote Alterra’s IKON pass, we created a campaign full of insights into ski culture that showcased the ski-obsessed dealing with the harsh summer weather and counting the days til Winter.
Stept tapped into mountain culture and added a key ingredient: blunt humor. Everyone who has known love has known longing -- and we tapped into the longing skiers feel for Winter. The result was a campaign that left skiers and snowboarders thinking months ahead to their annual lift pass purchase, tagging all their friends in the comments, and spreading through social like wildfire.
![Web Frame [Varsity] Winter.jpg](https://static1.squarespace.com/static/5e57ff34dff2820a6f1b09bc/5e60940ee4fc8938f7b4b52d/5f4024fe1cafa54599bfb1da/1598039302025/Web+Frame+%5BVarsity%5D+Winter.jpg)
IT’S NOT WINTER. BUT IT WILL BE.